According to state media, the company recently pulled about 25,000 apps from its Chinese store in an attempt to collaborate with regulators.
Apple has confirmed that it has recently removed gambling apps from its store, but has not confirmed the number of apps or a timeline for relocations.
"We have already removed many apps and developers for distributing illegal gambling apps in our App Store, and we are vigilant in our efforts to find them and prevent them from ending up in the App Store," Apple said in a statement .
Broadcaster CCTV criticized the management of the American company on Sunday for allowing gambling apps that are banned in China. This is the second time the channel has directed the company to the apps in the past month.
Official media have also recently criticized the company's iMessage service in China, where the company's refusal to control communication is an obstacle for the authorities.
Last year, Apple began removing hundreds of virtual private network (VPN) apps at the request of regulators. The apps help users to bypass the Great Firewall of China and gain access to foreign social media and news, which are largely banned in China.
App stores run by other companies, including Baidu and Tencent Holdings, should also remove banned foreign content and gambling apps.
Apple & # 39; s App Store is the only major foreign app platform in China where competitors – including the Alphabet's Google Play store – have been banned.
Apple is subject to increasingly stringent regulations regarding its content in China, in a broader attempt by regulators to create a "clean" cyberspace, which includes an improved censorship policy.
Earlier this year, the company moved cryptographic keys for its iCloud service to China on the basis of new legal requirements, fearing human rights as the country introduces ever stricter digital surveillance measures.