Fitbit calls the Charge 3 activity tracker that announced it today a versatile band that is the smartest so far, thanks to the many goodies in the company, the company hopes to compete in a smartwatch-saturated world.
The Charge 3 is, among other things, the latest addition to the company's best-selling Charge product family, which is also the most popular in the Fitbit range of devices. The company has so far sold 35 million devices in the category, a number that is ready to be even bigger thanks to today's pre-sale for the Charge 3, which is sold for $ 149.95 and will be available worldwide from October. .
An overview of what users can expect from the new device makes it seem like it stretches across the boundary between a fitness tracker and a smartwatch, and that can only be a good thing. One of the characteristics of the Charge 3: a premium, swimming security with a touch screen, more than 15 targeted training modes and a battery life of one week, just to name a few.
"Charge 3 offers existing users a compelling reason to upgrade, while we can also reach new users who want a slimmer, more affordable wearable in a tracker form factor," said James Park, co-founder of Fitbit, today in an announcement about the device.
Part of what apparently helped inform the Fitbit design and the functional choices it made for the Charge 3 are internal research data showing that of adult consumers who bought a wearable last year, 42 percent wanted a tracker compared to 36 percent. looking for a smartwatch. Fitbit gave the Charge 3 an aluminum case in the aerospace class and Corning Gorilla Glass 3 display, plus an OLED display with touch screen that is nearly 40 percent larger and brighter than its predecessor.
Fitbit has also upgraded an upgraded heart rate sensor in addition to transmitting the Sp02 sensor of its smartwatches, which makes it possible to estimate changes in blood oxygen levels and help track new health indicators such as sleep apnea.
For the purpose-based training modes of the device, you can set it up for things like cycling, swimming or running, and give yourself a goal for burning calories, distance or duration. The Charge 3 is also water-resistant and can be set to keep track of the menstrual cycle of a female user.
With a new personalized dashboard on device you can view daily activity statistics and health statistics at a glance and you will also receive constant guidance and motivation: memories of exercise, relaxing guided breathing, sleeping with things like & # 39; Sleep Insights & # 39; and more.
Later this year, Fitbit users will come to the new Sleep Score beta using key metrics tracked by each Fitbit device with advanced 24-7 PurePulse heart rate tracking. Sleep Score gives you a nightly score to give a more complete picture of the overall sleep quality and which factors influence this.
In addition to the health features, the Charge 3 also lets you do a lot of the things you can do with a smartwatch, such as adjusting and viewing notifications for calls, calendars, text messages and smartphones. You can also make secure payments with the Fitbit Pay platform from Fitbit, which is now supported by more than 100 financial institutions in 18 countries.